Online Marketing

July 22, 2008

Promoting Blogs

Filed under: Blogging,online marketing — onlinemaniac @ 6:13 am
Tags:

Discussing 10 promotional ideas for blogs:

1. a

2. b

3.c

4.d

May 30, 2008

It’s an amazing Online World!

Filed under: Uncategorized — onlinemaniac @ 11:37 am

Dream of all the good things you would like to have in your life and its there at your fingertips. Think of an innovative idea you feel is not yet explored online and in no time you would definitely step across one such. Surely this has been happening with me. Challenge me, if you don’t think so. For if you can, then I find another business idea, which I would think of realizing at some point. But nay, you ought to be realistic. I agree there is a very narrow boundary between an innovative idea and reality and that boundary must at least be maintained in any such idea.

Any takers here!!

Wondering what am I so amazed with. Although I don’t expect you to be. Want to explore my mind… peep into my amazement zone. Well!!! I don’t mind opening the door….

Here is how it goes…..

Was looking for some images for creating a banner. People around made me realize, I just don’t have to get frustrated with Google Images Search, there are better places around to serve images to you for FREE and they are pasted there for you to explore and download.

“Woow!! that’s amazing, I never knew that.” I was so astonished to find those creative, cool pics, which were there all for me to download and soon I had a list of many such sites…..

 http://www.freephotosbank.com/

http://www.freephotostation.com/

http://www.photolibrary.com/index.html

http://www.zytu.org/public/

http://www.bigfoto.com/

 

Apart from the once offering free images, there are many others offering a good collection of royalty free images at prices not too high, as the once listed below.

http://www.gettyimages.com/Home.aspx

http://myloupe.com/

http://pro.corbis.com/default.aspx

http://alamy.com/

http://www.shutterstock.com/

http://www.123rf.com/

 

Now…how do you react to it. Is that I over react. May be m late to tell you this…but thats how I felt 6 months back when I discovered them.

 

Tell me if we share the same feelings..

Online Gaming

Filed under: Uncategorized — onlinemaniac @ 9:57 am

May 3, 2007

7 Things you should know about Social Bookmarking

Filed under: Uncategorized — onlinemaniac @ 11:14 am

1.What is it?

Social bookmarking is the practice of saving bookmarks to apublic Web site and “tagging” them with keywords. Bookmarking,on the other hand, is the practice of saving the address ofa Web site you wish to visit in the future on your computer. Tocreate a collection of social bookmarks, you register with a socialbookmarking site, which lets you store bookmarks, add tags ofyour choice, and designate individual bookmarks as public orprivate. Some sites periodically verify that bookmarks still work,notifying users when a URL no longer functions. Visitors to socialbookmarking sites can search for resources by keyword, person,or popularity and see the public bookmarks, tags, and classificationschemes that registered users have created and saved. 

2.Who is doing it? 

Social bookmarking dates back just a couple of years, when siteslike Furl, Simpy, and del.icio.us began operating. Other socialbookmarking sites include de.lirio.us, an open source version ofdel.icio.us, and citeulike, a social bookmarking site for academicpapers. Social bookmarking is particularly useful when collectinga set of resources that are to be shared with others. Anyone canparticipate in social bookmarking. 

3.How does it work? 

Social bookmarking opens the door to new ways of organizingand categorizing resources. The creator of a bookmarkassigns tags to each resource, resulting in a user-directed,method of classifying information. Because socialbookmarking services indicate who created each bookmark andaccess to that person’s other bookmarked resources,easily make social connections with other individualsin just about any topic. Users can also see how manyhave used a tag and search for all resources that haveassigned that tag. In this way, the community of users overdevelop a unique structure of keywords to define resources—something that has come to be known as a “folksonomy.” 

4.Why is it significant? 

Activities like social bookmarking give users the opportunity toexpress differing perspectives on information and resourcesthrough informal organizational structures. This process allowslike-minded individuals to find one another and create new communitiesof users that continue to influence the ongoing evolutionof folksonomies and common tags for resources. Using a folksonomy-based tool for research lets you take advantage of theinsights of other users to find information related to the topic youare researching, even in areas that aren’t obviously connected to the primary topic. If you are looking for information about sailing,for example, you might find that other users saw a connectionbetween sailing and boat repair, taking you in new, potentiallyvaluable directions. These kinds of tools also encourage usersto keep coming back because the folksonomy and the collectionsof resources are constantly changing. It’s easy to imagineassigning a value for individual resources, resulting in a rankingsystem that functions as a collaborative filter. 

5.What are the downside? 

By definition, social bookmarking is done by amateurs. There isno oversight as to how resources are organized and tagged. Thiscan lead to inconsistent or otherwise poor use of tags. For example,if a user saves a bookmark for a site with information aboutgreyhounds but only tags the site with the term “greyhound” andnot also with “dogs” or perhaps “dog racing,” that resource mightnever be found by someone looking for information about breedsof dogs. Because social bookmarking reflects the values of thecommunity of users, there is a risk of presenting a skewed viewof the value of any particular topic. For example, users mightassign pejorative tags to certain resources. In addition, socialbookmarking means storing data in yet another location that youhave to maintain and update.6.Where is it going?The technology behind social bookmarking is not complex,which means the threshold to participate is low, both for Websites offering such services and for users. The ideas that socialbookmarking is built on are working their way into other applications;the practice of tagging information is being extended toother types of resources, such as multimedia files and e-mail.This shift away from formal taxonomies may have importantimplications for how user communities are born and how theyfunction. As the landscape for online resources changes and newsystems of classifying those resources emerge and mature, thedesign and function of databases themselves may ultimately be

changed to accommodate new ways of managing information.

7.What are the implications for teaching and learning?Tagging information resources with keywords has the potential tochange how we store and find information. It may become lessimportant to know and remember where information was foundand more important to know how to retrieve it using a frameworkcreated by and shared with peers and colleagues. Social

bookmarking simplifies the distribution of reference lists, bibliographies,

papers, and other resources among peers or students.

 

May 2, 2007

The Six Simple Principles of Viral Marketing

Filed under: Uncategorized — onlinemaniac @ 2:35 pm

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. Dr.Ralph.F.Wilson has laid down the six basic elements you hope to include in your strategy as mentioned below. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away valuable products or services

“Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free e-mail services, free information, free “cool” buttons, free software programs that perform powerful functions but not as much as you get in the “pro” version.
Wilson’s Second Law of Web Marketing is “The Law of Giving and Selling” (http://www.wilsonweb.com/wmta/basic-principles.htm). “Cheap” or “inexpensive” may generate a wave of interest, but “free” will usually do it much faster. Viral marketers practice delayed gratification. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit “soon and for the rest of their lives” (with apologies to ”
Casablanca”). Patience, my friends. Free attracts eyeballs. Eyeballs then see other desirable things that you are selling, and, presto! you earn money. Eyeballs bring valuable e-mail addresses, advertising revenue, and e-commerce sales opportunities. Give away something, sell something.

2. Provides for effortless transfer to others

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive. Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. The classic is: “Get your private, free email at http://www.hotmail.com.” The message is compelling, compressed, and copied at the bottom of every free e-mail message.

3. Scales easily from small to very large

To spread like wildfire the transmission method must be rapidly scalable from small to very large. The weakness of the Hotmail model is that a free e-mail service requires its own mailservers to transmit the message. If the strategy is wildly successful, mailservers must be added very quickly or the rapid growth will bog down and die. If the virus multiplies only to kill the host before spreading, nothing is accomplished. So long as you have planned ahead of time how you can add mailservers rapidly you’re okay. You must build in scalability to your viral model.

4. Exploits common motivations and behaviors

Clever viral marketing plans take advantage of common human motivations. What proliferated “Netscape Now” buttons in the early days of the Web? The desire to be cool. Greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of e-mail messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.

5. Utilizes existing communication networks

Most people are social. Nerdy, basement-dwelling computer science grad students are the exception. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A person’s broader network may consist of scores, hundreds, or thousands of people, depending upon her position in society. A waitress, for example, may communicate regularly with hundreds of customers in a given week. Network marketers have long understood the power of these human networks, both the strong, close networks as well as the weaker networked relationships. People on the Internet develop networks of relationships, too. They collect e-mail addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission e-mail lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.

6. Takes advantage of others’ resources

The most creative viral marketing plans use others’ resources to get the word out. Affiliate programs, for example, place text or graphic links on others’ websites. Authors who give away free articles, seek to position their articles on others’ webpages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. Now someone else’s newsprint or webpage is relaying your marketing message. Someone else’s resources are depleted rather than your own.

March 17, 2007

Email Marketing Tips, Tricks and Secrets

Filed under: Uncategorized — onlinemaniac @ 7:59 am

1.      Address Recipients with Their Name in Email Campaigns:

 If at all possible, you should

  • personalize your marketing mails to
  • Greet and address recipients individually with their name.

Often, you will use the first name only, but for some campaigns the last name will be more appropriate.

2.      Avoid $$$ Signs in Email Marketing Campaigns:

Most people don’t like spam. And a lot of spam contains “$$$” somewhere in the subject or the body. That’s why you should avoid it in your email marketing campaigns.

Many email users have filters in place — through an anti-spam tool, at their ISP, in their email program, or in their perceptive mind — that move anything containing “$$$” to the trash immediately.

3.      Avoid Email Marketing During the Holidays: 

During the holidays, people tend to be away from their computers and not check their email regularly.

This means they may get your message when they return together with a ton of other mail that has piled up during the holidays. Chances are all but the most important messages will be deleted in a rush without a second look.

This is why you should

  • Avoid sending your email marketing campaign during the months of December, January, July and August.

Of course, exceptions to this rule are not only possible but sometimes mandatory.

4.      Avoid Mistyped Addresses by Requiring Retyping: 

Unfortunately, a significant number of people interested in getting on your mailing list may not arrive there because they mistype their email address in the sign-up form.

Fixing these errors on your side is not an option, but you can consider treating email addresses like passwords:

  • require that subscribers in speed type them twice and
  • Check that both entries are the same.

This should reduce the number of obvious errors in email addresses, but unfortunately it makes the sign-up process a bit more cumbersome for the user, which may result in less new subscribers. 

 5. Create a Clear Call to Action in Email Marketing Campaigns:One of the crucial elements of an email marketing campaign is a clear call to action.

  • Lay out exactly what you want the recipients of your message to do, and
  • Design the message to make that path clear for the recipient, and easy to follow.

Don’t distract with too many links or offers, and make not only the call to action clear but also what recipients can expect when they click through. This can be as simple as “Click here for a 20% discount on your next weekend trip.”

Create a free website or blog at WordPress.com.